The Missing Meaning
Our Translation and Localization Blog

Work Packages move a whole project between accounts with the Translation Memory and glossary attached. Plus Smells at scale with a Confidence Score, Apple file formats, four new connectors, and Coca-Cola Europacific Partners on what to do when 41,000 people start using AI nobody approved.

Translate your Optimizely content the moment you publish it, and review every word before it goes live.

Request translations for your Knak emails and landing pages without leaving the builder. No login, no ticket queue, no waiting.

Automate QuickBooks invoices, translator bills, and payment status. No manual data entry, no checking two systems.

wxrks translates your whole Webflow site, not just the CMS, with automatic sync and human review built in.

wxrks has joined the United Nations Global Compact, committing in public to ten principles on human rights, labour, environment and anti-corruption.

Scale your Contentful localization with an AI that actually understands your brand's voice. Thanks to a continuous learning loop, the system improves in real time with every translation edit. Officially listed on the Contentful Marketplace, wxrks lets you batch-select content, automate review workflows, and fetch localized text directly into your CMS without ever switching tabs.

That was one of the central ideas discussed by Gabriel Fairman, CEO of wxrks, during a recent presentation. His argument wasn't that AI will eliminate translators or localization professionals. Instead, he proposed something far more challenging: the traditional business model of the language industry is reaching its limits, and surviving this transition requires rethinking what value actually means.

When people talk about artificial intelligence, the conversation almost always starts in the same place: automation. How many jobs will disappear? Which professions are most at risk? How much faster can companies become?

We had the chance to attend SlatorCon in London and LocWorld in Dublin, where our CEO, Gabriel Fairman, opened the conference with a simple idea that keeps appearing in every interaction with clients and partners:‍ We are entering the age of builders.

What happens when AI can perform parts of your job better, faster, and cheaper than ever before?

Marketing localization has become one of the most demanding areas in the language industry today. And honestly, most traditional localization tools were never really built for it.